Isle Golf Cars – “Mark, can you build something like this?”

One of the major challenges at most golf car dealerships like Isle Golf Cars is getting rid of its used golf cart inventory annually. While trade ins provide an opportunity for sales profit for the dealership, the time it takes to sell each golf cart one by one, is excruciatingly high given the relatively low profit margins. And yes, you can find homes for groups at the lower end golf courses but that still leaves you with lots. We truly realize the major flaw in this side of the business, so we set out to create a solution.

If only there was a way to educate our customers on all the endless available accessory customizations that they can make to their used golf cart? Enter, the Used Golf Cart Builder.

Ron, the Owner/President of Isle Golf Cars Inc. wanted a page on his website where users could easily see all the available options so they could educate themselves. This would allow them to have a better idea of what they wanted before they came into the dealership to talk to a salesperson. The goal is two-fold: save time for the dealership and create a better customer experience.